The three-word phrase currently doubles together shorthand for as soon as a situation becomes so destructive our brain refuse to grapple through its severity. One oil spill has covered the Gulf of Mexico? This is fine. The polar ice sheets are melting quicker than ever? This is fine. Donald trumped is the presumptive Republican nominee for president that the United states of America? This, too, is fine.

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Things are going to it is in okay

The brand-new alt an interpretation comes from a 2013 webcomic dubbed "On Fire." In the six panels, a dog attract a hat sits at a kitchen table. The room is engulfed in flame, however the dog smiles and also says, "This is fine." The dog calmly lifts a coffee mug come its lips. "I’m okay with the occasions that are unfolding currently," says the dog, taking a gulp indigenous the mug. Its eight incinerates into red gore. "That’s okay," says the dog. "Things space going to be okay." and also then the dog"s face melts like among the Nazis at the finish of Raiders of the lost Ark.

The first two panels are above, but here"s the full strip, courtesy its creator, artist KC Green:

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The comic is component of Green’s long-running series Gunshow, yet like countless of Green"s various other successful creations, including "Dick Butt" and "Staredad," "This Is Fine" has achieved mainstream popularity as a meme.

According to recognize Your Meme, the an initial two panels — the dog speak "This is fine" while surrounding by fire — to be posted top top Reddit and also Imgur in 2014, wherein they obtained thousands of upvotes. Because then, the two panels have become a famous meme. In January that this year, Adult Swim man the whole comic together a channel identification interstitial.

"This Is Fine" is distinctive as a image for two reasons. One, while periodically modified, it"s most commonly used in an unaltered state. On Twitter, because that example, someone could write part troubling news and attach the image. Second, it’s tho climbing in popularity and usage, despite now being almost two year old.

To clearly what offers "This Is Fine" both relatable and timeless qualities, us spoke through its creator.

Chris Plante: What inspired "On Fire"?

KC Green: This was in 2013. I think i was still struggling with myself — with getting my anti-depressants and stuff right. Girlfriend know, every now and then you have these turn off days where shit is worse, however you’re do the efforts to disregard it. It’s simply a feeling you have. I composed this comic and also that was every there to be to it.

Do girlfriend remember a moment when that came earlier into her life?

This isn’t anything new, however it’s the very first in awhile because "Dick Butt" that’s obtained as big as it has. I saw the two peak panels common somewhere top top Twitter or Facebook. said, "What finals are like" — anyone was going through finals at the time in university or whatever. And also it was just "This Is Fine," and that was it. And it just kept going from there.

Why has actually it become so popular?

Because the a feeling we all have, apparently. That a feeling we all obtain of, simply like, "Things room burning down roughly me, however you got to have actually smile sometimes." the a an easy human , "Well, what room you going to do?"

Why do you think meme is just the an initial two panels and not the full comic?

Brevity. Just fast memes. It is all world want. And that’s all that several of them have seen. Ns was in reality in Seattle 2 weeks earlier for a comic show, and I decided, alright, I’ll print out part prints that this one, and also I made "Dick Butt" stickers. I put them all together. Everyone recognizes it and also says, "I’ve only seen the top two panels. Oh my gosh, there’s an ext to this comic." I had actually some son come up and shout, "Memes! look at at every the memes!"

Is it monster or difficult that, in ~ its many popular, your development is basically freely available?

It’s simply the webcomic model that we’ve all kind of figured out over the year — "we" definition other webcomic artists. I have actually a store through TopatoCo wherein we market prints of this comic. I make shirts and stuff. Ns basically shot to monopolize this one image, because, hey, if people want it, I might use it. I sell publications of every my work. I have actually Patreon. There’s constantly a lot of of various things that assist me do a living off of what ns do. Add to I carry out a lot of freelance here and also there. Periodically Adult swim comes approximately you and says, "Can we animate "This is Fine"?"

It to be last year when they contacted me, and I claimed absolutely. We did 10 full based off different Gunshow comics due to the fact that they wanted "This is Fine." the one come out first, and also we gained Dana Snyder, voice of understand Shake, to execute the voice.

What type of money is made turn off of a meme? can "This Is Fine," for example, pay because that a year of your life?

Well the Adult Swim thing was nice. It wasn’t simply "This Is Fine," yet "This is Fine" helped it. I don’t recognize if it paid for a year of my life, but it did help for awhile, especially roughly tax time. I split that through the animator, Shmorky, who animated all of the stuff. The shirt is actually selling super well, I will certainly say that. Us made a brown version and then a black version. I don’t know figures off the height of my head, however it’s offered a lot. The prints went really well in ~ Emerald City . We have actually mugs and stuff, too, with the picture on there. Prefer if I want to, yeah, the probably might if I pushed it more, however I’m still making comics of my own. I’m still drawing and also making brand-new stories. I’m an ext focused top top that. And also the money just originates from various places. Ns making a well living off it. No great. I’m not super rich, or anything, if that’s what it’s coming to.

You’re able to store doing it.

Yeah, ns able to store at wherein I’m at.

Is it feasible "This Is Fine" has actually endured, due to the fact that it"s prefer our generation’s "Hang in there" poster?

Yeah, it has actually a similar feeling, like simply hang in there, we’re practically to Friday.

Maybe that’s why the two panels are popular. There"s quiet hope.

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That’s what i have wondered. He doesn’t melt — and also it is sort of grotesque at the end. It’s simpler to offer the first two than the entire panel whereby the dog melts into nothingness.