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Wendy's is embroiled in a battle over new beef patties ~ the quick food chain came after on Twitter.

You are watching: Does wendy’s really use never frozen beef

McDonald's announced in a tweet the it would use fresh beef in its quarter Pounder burgers in most of the restaurants by mid-2018. Wendy's tweeted in response: "So you'll still use frozen beef in many of your burgers in every one of your restaurants? questioning for a friend."


Wendys Tweet: therefore you'll still use frozen beef in many of your burgers in all of your restaurants? asking for a friend."

McDonald's has so much not however responded to the tweet from Wendy's.

Wendy's CEO Todd Penegor said Monday that the quick food chain is gift a "challenger v charm" and also is just defending that is territory.

"If girlfriend think around our brand, right, we have been produced on fresh never frozen phibìc American beef due to the fact that 1969," Penegor said on gendergeek.org's "Power Lunch." "We have been serving new beef in all of our restaurants in all of our hamburgers for practically 48 years."

Credit Suisse analysts Jason West and Jordy Winslow said the press by McDonald's into the new beef territory could improve the company's same-store sales. They said 15 percent the those gains might be snatched indigenous Wendy's, therefore hurting the rapid food chain's same-store sales by 30 communication points.


Penegor stated he is no worried. He said he sees his rival's announcement as a opportunity to allow more customers to identify them as the originals in the fresh beef patty space.

"Today about 3 in 10 consumers really know that Wendy's is fresh never ever frozen," Penegor said. "We have a good opportunity come amplify the message."


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