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Get associated recently had actually the pleasure of enduring the new Virgin Atlantic A350-1000 firsthand, including that onboard Inmarsat GX it is provided WiFi. Throughout the flight, we had actually the possibility to capture up with Vice chairman of Customer endure at Virgin Atlantic, Daniel Kerzner, to talk around the airline’s current and also future inflight connectivity offering.

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Virgin could offer free WiFi, and also not simply to premium passengers. Photo: Virgin

The Virgin Atlantic A350 WiFi offering

Right now, the WiFi on Virgin’s A350-1000 is obtainable for a fee. However, unlike some carriers, Virgin Atlantics paid-for WiFi is subscribed on an unlimited basis.

Passengers deserve to get access to messaging only connections because that as tiny as £2.99 / $3.95, going approximately a expense of £20.99 / $26.95 for a high-speed link for the whole flight. While the prices for these aren’t bad on the face of it, when you consider that this is a fully unlimited connection, that seems prefer an pure bargain.

Unlimited means that data consumption is not measured at all. Passenger who have actually paid to stay associated all flight will never ever run the end of data or discover their link restricted, regardless of what they room using it for.

Virgin’s A350 WiFi pricing. Photo: Jo Bailey/Get Connected

gendergeek.org recorded up v Daniel Kerzner, Vice president of Passenger Experience, who told us why Virgin had made decision on this. The said,

“Unlimited is really important and also has come to be so much an ext important today because the devices we use have changed. Now, as quickly as you attach to the internet, your an equipment is updating behind the scenes and also using data come replicate itself, for this reason even before you go in you’ve supplied so much data. If you’ve just bought 150MB of allowance, you’ll have gone with that in moments.

“At Virgin, we believe in offering our client the finest experience in the sky. We desire them to have the ability to share that v others and we likewise wanted it to it is in a seamless customer journey between being top top board and also being ~ above the ground. Girlfriend don’t chew with tiny allowances of data at residence or in a hotel anymore, therefore why perform you execute it in the air?”


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Will it ever before be free?

Daniel to be clear that complimentary WiFi is absolutely on the menu for Virgin Atlantic at some suggest in the future. He provided that the airline has actually been trialing cost-free WiFi because the beginning of the aircraft, come see just how the mechanism responds to a hefty load and also to understand better how customers will usage it. The told me,

We’ve to be trialing totally free WiFi to view whether our customers desire it, exactly how does the network execute with 300 people associated all at once and also what are world using it for. I think it’s safe to speak that us envision a day once Wi-Fi is going to be free on plank all ours aircraft.”

Free WiFi may not just be for those in the swanky brand-new Upper course cabin. Photo: Virgin

While part airlines currently offer complimentary WiFi to your premium passengers, Virgin Atlantic don’t think it will be this clear reduced for them. Daniel explained,

“I think it’s less about Upper or economic climate and more about customer journeys. Some of our peak flyers travel in premium, few of the most an useful customers we have actually only ever fly economy, so as soon as we think about profitable them, even if it is it’s free Wi-Fi or providing them several of those other included features in the future, we shot to look in ~ it v the lens of the customer journey. We desire to include value for our best customers, for this reason it’s likely the rewards will certainly be much more customer-specific quite than cabin specific.”

It’s an exciting concept, and very Virgin, come reward those who fly the most and not those who merely spend the most. Loyalty at its best.

How is that performing so far?

We were fortunate enough to test journey Virgin’s WiFi on board the A350-1000 ~ above a transatlantic trip recently. While firewalls prevented united state from to run a regular speed test, us did, there is no doubt, have actually a connection through most of the flight. It wasn’t the fastest, however it wasn’t a normal flight either. Because this was a celebration flight, Virgin had provided all the passengers totally free access come WiFi, which expected the useage was most likely a lot of heavier than it normally would have actually been.

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During the flight, several world managed come FaceTime friends and family top top the ground, and browsing, emailing and even sharing pictures was completed there is no trouble. Considering how new this aircraft is come Virgin, and also how fresh the Virgin-Inmarsat partnership is, that a an excellent start to global coverage for both parties in this program.