Is Disney building a NewTheme Park in Texas?

I published the original, smaller version the this article much more than five years ago. Because then, it’s to be the 3rd most visited article at gendergeek.org.(Only the residence of the Future and also the Old Matterhorn get an ext readers.)

Texans listen from their friends or service associates the Disney is building a theme park in Texas. To learn more, lock Google “Texas Disney design template Park?” or something along those lines. Google return a list of results, through this gendergeek.org post at or near the top.

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Please reap this updated look in ~ the Texas Disney myth.

, Curator of gendergeek.org, June 21, 2013

The Claim:“Disney purchase a big amount of floor in Texas for a brand-new theme park.”

Status:False, so far


Edited photo by Werner Weiss native clipart images

Disney theme park rumors have actually been smoldering in the Lone Star State because that a long time.

A recent flareup remained in late may 2013, once a blogger in Waller ar who generally goes after regional politicians revealed, “The fields Store genuine estate ar received a much needed an increase this week when a areas Store neighborhood real heritage broker announced that they are close come inking a deal on a 6,400 acre tract to The Walt Disney firm (NYSE: DIS) because that a planned Texas-themed attraction.” After identifying the exact location, the blog continued, “A brand-new Texas-themed park, tentatively identified as ‘Longhorn Park’ could open as at an early stage as 2019, according to sources close come the negotiations.” The blog also quoted a spokesperson:

“Our vision because that Waller county is to serve as a world-class convention and visitor destination, and also this partnership v Disney is one an ext step in that direction,” claimed an cotton spokesperson. “We look forward to pass the Disney Magic come America’s Hometown.”

The whole article seemed oddly familiar. That’s since much of the wording to be lifted from a 2011 April fools Day item in The Woodlands genuine Estate News blog. Compare the Waller county paragraph over to the Woodlands i below.

“Our vision because that The Woodlands is to offer as a world-class convention and also visitor destination, and this partnership through Disney is one much more step in that direction,” stated Fran Price that the Woodlands Convention and Visitors Bureau. “We look front to bringing the Disney Magic to America’s Hometown.”

It doesn’t call for an intentional hoax to store Texas Disney rumors alive. It just takes part wishful thinking, perhaps in combination with a misunderstanding of one actual actual estate transaction.


Edited photo by Werner Weiss based on a photo © Shhaase | Dreamstime share Photos & Stock totally free Images

Longhorn Park?

Such rumors room nothing new.In June 2006, a business journalist sent an e-mail note to me asking, “Can you shed any type of light on brand-new chatter we space hearing around a mountain AntonioDisney development?”

Two months later, I received a keep in mind from a mountain Antonio Sea civilization employee, sharing, “I HEARD native sources simply down the road Disney bought a huge land many that could possibly be a 3rd location template park for all the midwestern states, due to the fact that there currently is one East coastline park and a West coast park.”

There have been rumors year after ~ year that Disney purchase this site or that site in various locations throughout Texas.Not among these rumors has ever before turned right into a real announcement.

In January 2007, the Texas rumor had a Super bowl twist.Internet forums had messages such as, “I simply heard top top the radio below in Dallas the a brand-new Disneyland is comes to Frisco, Texas!The announcement will certainly be revealed in a Super bowl ad!”and “My wife simply returned from gaining her hair done. The hairdresser told her that Disney is walking to be announcing a new theme park ~ above Super key Sunday. Stated park is rumored come be located in Frisco, Texas.”Some Disney fans watched the game just for the announcement.The game ended, and—surprise!—there to be no announcement.

If girlfriend think about it, the Super bowl rumor didn’t make organization sense.Would Disney yes, really be willing to give CBS $2.6 million because that 30 seconds to promote a park the wouldn’t be open for company until many years later?And why would certainly Disney invest that type of money when a simple press release and also media package would create far more publicity for free?


Edited image based on a photograph of “it’s a small world” in ~ Disneyland through Werner Weiss, 2009.

Texas is a big, large state.

A rumor in April 2008 declared that Disney had actually bought 15,000 acres close to Celina—and “already had the water rights”(extra information such together this apparently renders rumors an ext believable).

A rumor in April 2007 claimed that Disney bought 6 Flags Astroworld to convert it right into a DisneyQuest.Then, in may 2009, the story was that Disney bought six Flags Fiesta Texas in mountain Antonio.

Texas Disney rumors likewise appear on actual estate websites, such together this February 2010 article at City-Data.com: “I just heard now that Disney did in fact purchase land in in between Sealy and Brookshire. So reasonably close to Katy. This area around Brookshire is land, land, and an ext land, for this reason it would certainly be a perfect location. I was said it must be perfect by 2011. This come from a genuine estate guy.”

When The Walt Disney firm announced the their 2010 annual Meeting that Shareholders would certainly be in san Antonio on march 10, 2010, part Disney fans concluded the the stage was now set for an main announcement of Disney’s big plans for Texas. (Didn’t happen.)

Another rumor in march 2010 figured out Disney’s website as a large cattle operation close to Bastrop in the Austin environs.Walt Disney Parks & Resorts scheduled a press event in brand-new York City because that September 23, 2010, through a promise come unveil “some amazing plans.”There would even be a live webcast.Once again, the Texas rumor flared up, in addition to all sorts of various other predictions.The “exciting plans” turned out to be a preview that Disney’s marketing project for 2011 (“Let the memory Begin”), one announcement that Disney would be projecting picture of park guests onto Cinderella lock in Florida and “it’s a small world” in California, and reminders of formerly announced additions for 2011, such as Aulani in Hawai‘i and the Disney Dream cruise ship.


Edited image based upon three photos (2005-2007) by Werner Weiss

We don’t know who own this property... Therefore it need to be Disney!

Some the the Texas rumors have asserted that Disney already secretly bought huge amounts of floor in Texas.The inspiration for such stories is easy to imagine.

It’s a well-known story...In 1964 and also 1965, several unknown companies obtained over 27,000 acres in central Florida.With so lot forest, swampland, and cattle country changing hands southwest of the sleepy agricultural city the Orlando, speculation began that there might be a big company behind that all—especially due to the fact that the buyers were willing to pay several hundred dollars per acre.Could it it is in Boeing? perhaps Ford motor Company? How around Martin-Marietta? ~ above October 24, 1965, the Orlando Sentinel ran a banner headline, “We Say: ‘Mystery’ industry Is Disney.”They were right.The newspaper’s headline two days later was, “It’s Official: This is Disney’s Land.”On November 15, 1965, Walt Disney, Roy Disney, and Florida governor Hayden Burns confronted reporters at the old Cherry Plaza Hotel in downtown Orlando.The authorize at the front of the room review “Florida Welcomes Walt Disney.”

There are civilization in Texas who expect history to repeat itself.So as soon as a huge Texas cattle ranch changes hands, it deserve to mean only one thing, right?It should be the Disney Company!

Of course, in reality, a lot of other providers buy actual estate.And it’s no the mid-1960s any more.Between the intensified financial disclosure requirements of the Sarbanes-Oxley action of 2002 and the higher speed v which info travels in the net era, a repeat of the strategy that 1964-1965 is probably impossible.

Search any kind of of the Disney forum websites, or simply do a Google search.You can spend all afternoon reading rumors that Disney parks going into Texas.

If the Texas Disney rumors were every true, Disney would certainly now have actually parks planned for Austin, Bastrop, Beaumont, Brookshire, Castroville, Celina, college Station, Columbus, Conroe, Frisco, Frelsburg, Huntsville, Katy, Houston, Lampasas, Lubbock, Magnolia, McKinney, Melissa, Midland-Odessa, Montgomery, new Caney, new Waverly, Paris, Prosper, round Top, mountain Antonio, Sealy, Streetman, and Woodlawn, Texas—and without doubt other Texas cities also (but ns got tired of analysis Google search results).


Edited image based upon a picture of Buena Vista Street by Werner Weiss, 2013, and also a photograph of the Alamo by Daniel Schwen in Wikimedia Commons

Alamo Vista Street

But can one that the rumors probably be true after ~ all?

If Disney ever before wants to develop a third major destination will in the joined States, then Texas is more than likely the ideal state for it.There are components of Texas whose climate is not lot worse 보다 Orlando’s, make all-year operations possible.Like California several decades ago, Texas has actually a huge and farming population—providing a most potential local guests.According to the U.S. Census Bureau, the state’s estimated populace in 2012 to be 26,059,203—twice the populace of California in 1955 (13,004,000) when Disneyland opened. Texas is the number 2 state in population. The state is well-served through airports and also airlines, providing easy access from much of North, Central, and South America.

However, a major Disney design template park in Texas is highly unlikely at this time.Speaking at the Merrill Lynch Media loss conference in brand-new York in September 2007, cutting board Staggs, who was then Disney’s chief Financial Officer, confirmed that Disney has no to plan to build another significant theme park in the United claims in the “foreseeable future.” There have been no credible reports the anything has adjusted since then.

Until Disney management feels that a third destination will in the United claims would an outcome in considerable new business—rather than simply cannibalizing Florida’s Walt Disney World and also California’s Disneyland Resort—any brand-new Disney location resorts are most likely to it is in overseas.

At a February 2007 investor Conference, Jay Rasulo, who was then the Chairman the the Disney Parks and Resorts company segment, spoke around developing themed hotels and shopping districts far from Disney’s two major U.S. Locations.In October 2007, Disney announced plans because that a resort at Ko Olina on O‘ahu in Hawai‘i. And in may 2009, Disney announced the acquisition of a 15-acre website at national Harbor near Washington, D.C.

So far, Aulani at Ko Olina is the only project of this kind. Disney i was withdrawn from national Harbor two and a half years ~ buying the site. Disney appears to have actually put the concept of local Disney hotels or purchase districts ~ above hold due to the fact that Rasulo’s 2007 statement.

If Disney decides to monitor up Aulani with a similar project in another state after ~ all, a young Disney visibility in Texas would not it is in unreasonable. Texas may not have quite the tourist appeal the Hawai‘i, yet it has actually some lovely areas—and lot of of world who can enjoy an in-state Disney resort.

The push in Texas isn’t almost as positive as the press in Florida in 1965.

In an august 20, 2007, write-up in the mountain Antonio Express-News, business writer Sean M. Hardwood wrote, “Despite what her hairdresser, grocery keep checker or barista at her favorite coffee bar speak you, the Walt Disney Co. Is not building a theme park here.”

On February 23, 2009, The Dallas Morning News, released a story by Eric Torbenson that began, “For more than 20 years, the dream of Walt Disney Co. Landing in phibìc Texas has actually kept real estate agents, developers and fans that the entertain colossus wishing.But as many world hope because that the mouse to magically appear, some just smell a rat.”

Oh, and also there’s no major Disney design template park being built in Branson, Missouri, either.

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Edited picture by Werner Weiss based on Disneyland mouse ears © Disney

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