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There’s no concert in the United says bigger 보다 the Super key halftime show. None. And it has nothing to execute with what the performer gets paid.

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In fact, the NFL doesn’t pay the Super key halftime show a solitary cent. The Weeknd will perform at Super bowl 55 in Tampa because that what girlfriend could call “for free.” however it’s about method more 보다 the initial bag payment because that The Weeknd and every various other performer who takes the Super bowl halftime stage.


More than 100 million people tune in come the Super bowl via classic television and also streaming solutions combined. That’s a bigger set of eyeballs than a musician will get in any type of other concert. Regardless of just 13 minute on stage, it’s enough time to provide a huge rocket rise for a career.

Musical artist that execute at Super key halftime all, there is no fail, see an practically immediate boost in sales. In 2017, Lady Gaga’s sales and streaming numbers the work after she performance rose by an ext than 1,000 percent. It was a 534 percent climb for Justin Timberlake in 2018 and a 434 percent uptick for Maroon 5 in 2019.


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Combined, the Jennifer Lopez and Shakira song magazine saw one 893 percent growth automatically following their performance at the Super bowl 54 halftime present in 2020 in Miami, follow to Billboard.

That would indicate that it’s relatively safe to task The Weeknd will earn, at minimum, a 400 percent increase in sales and streaming numbers in the days following his Super key performance. To assist the expansion along, The Weeknd released an album dubbed “The Highlights” that features 18 the his most well-known tracks, although it wasn’t available on streaming services as that late-January.

Of course, percentage development is partially dependent on where an artist is front of time. There"s just so much one of the country"s most well-known artists can thrive overnight, yet it"s still for sure to i think at least Maroon 5-level temporary growth for The Weeknd ~ performing in the supervisor Bowl, specifically if that crushes his performance. 

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The Weeknd’s most famous song ~ above Spotify prior to the Super bowl was “Blinding Lights,” which had an ext than 650,000 streams. A 400 percent growth would mean more than three million streams the “Blinding Lights” projected for the day after the super Bowl.

Any other songs perform by The Weeknd can expect a similar streaming jump, in enhancement to his totality repertoire that music in general and his album sales. While individual artists might make different quantities of money based upon their own streaming value and album pricing, it’s safe to to speak it’s a large single-day boon because that an artist prefer The Weeknd.

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It wouldn’t finish after a day, either. Super key halftime performers regularly permanently raise your notoriety because that years to come. The following album release will definitely be bigger than if The Weeknd had never performed at the supervisor Bowl. Other large events will desire him, too. Having 100 million civilization watching definitely makes a mark.