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The Super bowl halftime display is one of the best concerts that the year — yet the performers don't acquire paid for the gig.

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That said, the NFL does administer a hefty budget plan for any and also all performance-related expenses. And also it's a really expensive endeavor.

In addition to paying because that stagehands and also covering tape dues, the show's production prices are what really drive up the NFL's bill. There's the complicated stage setup, over-the-top lighting, a firework screen (and as soon as Lady Gaga carry out even trapeze equipment). In past years, the as whole costs associated have been recognized to exceed $10 million, according to a 2014 article in the wall surface Street Journal.

Considering this intermission generally lasts somewhere in between 12 and 15 minutes, that's a the majority of money spent in a an extremely short period of time.

What's in it because that the Super bowl halftime performers?

Despite not acquiring paid for the yes, really appearance, Super key headliners still gain some gaue won benefits.

Justin Timberlake, because that example, sang and danced in former of an audience of an ext than 100 million viewers throughout the 2018 Super key halftime present — and that very same day his music sales rose 534%.

Additionally, the week complying with Timberlake's halftime show, his album "Man that the Woods" landing the No. 1 point out on the U.S. Billboard 200 album chart, according to Reuters.

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Maroon 5 saw that is sales spike 488% following that 2019 performance, and in 2017, sales because that Lady Gaga's digital brochure increased much more than 1,000%.

Who is performing in ~ the 2020 Super bowl halftime show?

This year, Jennifer Lopez and also Shakira room taking the stage during the halftime present on Feb. 2, 2020.

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Both Lopez, 50, and Shakira, 42, have had actually long-standing music careers, which helped propel Latin pop music into the mainstream. For Lopez, few of her biggest hits include "On the Floor" and "Ain't her Mama," and Shakira's widely known for her songs "Hips Don't Lie" and also "Chantaje."

So far, both artists have actually remained quite coy around their Super key debut. However if their upcoming show is anything choose their usual on-stage performances, viewers have the right to expect quite a few costume changes (and probably, some bling) — which will certainly likely cost the NFL a quite penny.

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