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as soon as Diners, Drive-Ins and also Dives launched ago in 2007, no one could’ve predicted the it would come to be one that the biggest food reflects of every time. The Food Network take it some risks by working through a brand-new producer ~ above a show covering a format of restaurant — the greasy spoon — that had actually not to be featured prominently top top the channel before. And while Fieri was a increasing star ~ above the network, the Platinum Prince himself was not particularly knowledgable about the restaurants featured in the location of the show. “I’ve never ever been come a diner, really... But I’ve been to a the majority of dives,” he remembers telling a producer before shooting began. However despite this unusual set of circumstances, miscellaneous clicked during the filming that the pilot, and Fieri and his producers laid the groundwork for a food TV behemoth. Top top this, the 3rd day that The 12 work of man Fieri, the time to look back at how Diners, Drive-Ins and Dives was born.

The inadvertently magic the Diners, Drive-Ins and Dives

Food Network earlier in 2004, man Fieri to be a young entrepreneur farming his chain of “pasta grills” in Santa Rosa, California. A natural-born entertainer, Guy had actually auditioned because that the pilot of a Food Network barbecue show in the beforehand 2000s, but gave increase on his small screen dreams when that show went nowhere. After learning about the casting call for the Next Food Network Star, Guy’s friends convinced him to movie an audition tape and also send it in. (“It’s me being a smart-ass,” Fieri recently told Brian Koppelman.) The tape got Fieri a slot ~ above the second season of the show, i m sorry he totally dominated, to win the competition and also snagging a six-episode deal for the series that would certainly become Guy’s large Bite.

Around this time, David Page, a former ABC and NBC news producer, was pitching a bunch that show principles to the Food Network. Together Allen Salkin notes in his book From Scratch, web page was ~ above the phone with a network executive named Christianna Reinhardt one day, as soon as he obtained asked if that had any pitches about diners. Bluffing, the producer said he had actually an idea because that a program referred to as Diners, Drive-ins and Dives, a name web page reportedly comprised on the spot. Reinhardt to be intrigued by the idea, and also after analysis a brief review that page put with each other the following day, determined to green-light the pilot and also put Fieri in the hosting role.

Food Network/Triple D Guy’s shaky expertise of the diner scene quickly became noticeable to Page and also the remainder of the crew on the first day the shooting at the Bayway Diner in Linden, new Jersey. However Fieri didn’t let his his lack of specialization sink the shoot. Instead, the turned ~ above the charm and also tapped into his instincts together a chef/restaurateur. Here’s Fieri’s account of that fateful job from a recent episode the Brian Koppelman’s The minute podcast:

I accomplish the producer, and also he’s giving me this entirety list of things, and I’m like, “What is walking on?” and also he goes, “Do you have actually a shirt?” and also I said, “Yeah I’ve acquired this job-related shirt, this Dickies occupational shirt, through the big panel ~ above it.” That’s whereby the bowling shirts and all that come from, and I’m in shorts and flip flops. And he says, “Go ask this questions.” i said, “Okay.” So ns walk in ~ above the line, and the location is jamming. The a diner, the open, that working, and also people are talking, and also there’s a camera male over my shoulder. A lady’s sit there, and also she no have any type of coffee, so i’m filling a tiny coffee. ...

So i’m moving and jiving, and also the hash browns are starting to burn. So ns flip ’em, and also we’re talking, and also we’re going earlier and forth, and I asked every my questions. And also yells, “What is this? Come outside.” the goes, “What to be that?” and I said, “Listen, as a chef ns can’t be on the line, shutting down world.” and also he said, “Can you execute that again?” and also I said, “Can I carry out that, what i did right there? Yeah... We’re in the groove, baby.” and also he threw his clipboard down and also said, “We’ve got a hit!”

The shoot of the pilot ultimately took 17 days, but Fieri, Page, and the production team hammered out the style and also format for the entire collection during the shoot. “This man was yes, really a genius,” Fieri told Koppelman. “This producer really had actually a vision the what the present would be.” The Bayway Diner, meanwhile, got so well-known after gift featured top top the pilot the owner Mike Giunta broadened seating come a tent exterior his tiny diner, and launched a lunch truck and catering business to store up through the demand.

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Stay tuned for an ext tales native Flavortown tomorrow, together we proceed The 12 days of man Fieri. • The 12 work of man Fieri: automobile Trouble in Flavortown • The 12 job of man Fieri: A Look back at the Pretzel dare That began It every