The items was gotten rid of last year, yet with potato now earlier on the food selection there may be part hope because that a comeback. Through Jonathan Maze top top Mar. 22, 2021
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Try this exercise: Look for a Taco Bell society media post—it doesn’t matter what platform—and see just how long that takes to discover a answer from a customer clamoring because that the mexico Pizza. You i will not ~ need much time.

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Since the fast-food mexico chain eliminated the item from its menus critical year as component of a substantial purge, customers have been asking for its return with around the same fervor together did lover of the potatoes. Which is to say quite a bit.

Most notably, because this is 2021, someone started a petition. It at this time has 160,000 signatures. “This is an item loved through many, specifically the South eastern community,” Krish Jagirdar claimed in starting the petition. “Losing this item would not just be the loss of among our favorite foods yet a piece of ours childhood and heritage as Indian Americans.”


Fans of the product may well have actually some hope. Earlier this month, Taco Bell brought ago its potatoes. And the firm itself is not precisely discouraging hope that its mexican Pizza could make a comeback, too.

“There space no present plans because that a return of the mexico Pizza,” a agency representative stated in a statement. “However, together you understand well, Taco Bell is continuous listening to its fans and they never say never.”

Generally, restaurant chain will routinely remove items from your menus that don’t sell well, as part of an initiative to enhance operations and generate an ext long-term sales. Together strategies space risky, however, together chains have the right to sometimes alienate client who wanted the gotten rid of products.

Taco Bell’s same-store sales critical year slowed, indigenous 3% in the third quarter come 1% in the fourth quarter when the purge took place—though plenty of other fast-food chains witnessed sales slow in the exact same period, too.

Taco Bell presented the mexico Pizza in 1988 through an advertisement proclaiming that, “It’s choose pizza, however it’s different.” The product featured two crispy tortilla shells with ground beef and also beans between them and topped v salsa, cheese, tomatoes and onions.

It was a staple until last year. The chain removed several items native its food selection last year in 2 waves in August and also again in November.

The pandemic sped such techniques last year, as chains sought to reduced their food costs and improve business times—especially in the drive-thru, wherein chains saw company surge from about two-thirds of earnings to more than 90% in many cases.

That was a large reason Taco Bell choose to purge items indigenous its menu. The agency also said that it wanted to do room for new items in the comes months. The chain freshly brought earlier the Quesalupa, because that instance, and is testing the Chicken Sandwich Taco. “Every menu adjust made by Taco Bell is extremely intentional,” the Taco Bell representative said.

Nevertheless, while many restaurant chain food selection items were relegated to the dustbin critical year, couple of generated the reaction as did Taco Bell’s potatoes and the mexico Pizza.

The latter product has actually taken on a life the its own, however. The product’s pan never miss a possibility to asking the chain to bring it back. And also the petition has actually eight time the number of signatures of a comparable petition developed to gain the chain come bring ago potatoes. (Or, to carry out an also starker contrast, a petition call on McDonald’s come bring ago its All-Day Breakfast, likewise removed during the pandemic, has actually just 100 signatures; climate again, that breakfast is quiet available, unlike the pizza.)

And yet, Taco Bell brought back potatoes this month to good fanfare, while fans of the mexico Pizza are still waiting.

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In the statement, Taco Bell stated “fan an answer was just one of many reasons the the brand brought ago potatoes.”

So the potatoes gave lovers of the Mexican Pizza hope, yet for currently that’s all they have, and also in the while they’ll fight Taco Bell’s social media managers any time they obtain the chance.